Employer branding

Brands we have worked with

Top talent doesn't read job descriptions, they feel culture. We capture authentic stories that make candidates say "I belong here."

Simulate your campaign · View the work

Campaigns that celebrate your people and culture

Employer branding case studies

• Provident: Trăim viața așa cum e
• Emerson: From Cluj to Everywhere
• Autonom: Creează-ți drumul în Autonom
• Dr. Max: Farmacistul Dr. Max
• Ursus Breweries: Ambasadorii Diversității
• Banca Transilvania x Aegon: Five portraits for the sales network

Detailed versions for HR teams are on employer-branding.ro

All case studies

What holds companies back

• Slow Recruitment Cycles: Top candidates accept other offers while your positions stay open for months.
• No Employee Referrals: Your team can't articulate what makes the company special, because it's never been shown.
• Losing to Competitors: Candidates choose competitors with stronger employer brands, even when you pay more.
• Unknown Company Culture: Potential hires scroll past your job posts because nothing stands out.

How video makes culture visible

• Authentic Culture Visibility: Candidates experience your real workplace culture through video before they apply.
• Employee-Driven Storytelling: Your employees become trusted recruiters when they share genuine stories on camera.
• Right-Fit Attraction: Right-fit candidates self-select, reducing mismatches and improving retention.

Here's how we make it happen ↓

• Employer Value Proposition extraction and talent persona mapping
• Employee-driven storytelling that creates authentic connections
• Multi-channel distribution across recruitment platforms
• Continuous optimization based on application and engagement data

What Gets Delivered

• Complete EVP Strategy Document
• Six Months of EB Content
• Employee Story Videos
• Culture Manifesto - Brand Statement Film
• LinkedIn & Careers Page Assets

We publish for you on 5 platforms

YouTube · LinkedIn · Facebook · Instagram · TikTok

Real campaign results

• 320M+ Video Views Generated
• 74 Brands we have worked with

Trusted by Leading Employers: Kaufland, KPMG, Orange, Uber, Fan Courier, Banca Transilvania, Emerson, Adobe, Manpower, Renault, Regina Maria

Our method. Your results.

From first call to final delivery

1. Simulate your campaign online, the Campaign Proposal arrives by email
2. 30-minute strategic call, we listen, you talk
3. Campaign designed for your role and objective + proposal delivered right after
4. Follow-up & alignment, we refine until every detail fits
5. Contract signed, simple, transparent, no surprises
6. Scripts and storylines crafted around your approved direction
7. Production, our in-house cinema team brings it to life
8. Post-production, editing, color grading, sound design, cinematic finish
9. Delivery and feedback, you review, we perfect
10. Distribution and implementation, we post for you, across all platforms

Common questions

How long does an employer branding video campaign take?

Campaigns run six months, from strategy to full deployment. This includes talent audience research, employee story discovery, production, and phased distribution across recruitment channels.

What types of videos work best for employer branding?

The most effective employer branding videos include culture manifestos, employee spotlight stories, day-in-the-life content, leadership vision pieces, and team celebration moments. Each format serves a different stage of the candidate journey.

Do employees need to be on camera?

Employee authenticity is key to effective employer branding. We coach and support employees through the filming process, making it comfortable and natural. The result is genuine stories that candidates trust more than polished corporate messaging.

How do you measure the success of employer branding videos?

We track multiple metrics including application rates, quality of applicants, time-to-hire, employee referral rates, and social engagement. Each campaign has custom KPIs aligned with your recruitment goals.

Can this help with hard-to-fill technical positions?

Absolutely. Technical talent is especially drawn to authentic workplace content. We've helped companies fill engineering, IT, and specialized roles by showcasing the real work environment and growth opportunities.

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