Employer branding
People walk into a pharmacy many times a year and rarely look at who is serving them. For Dr. Max we made six months of employer branding about the teams behind its pharmacies.
We followed 26 people through their working days, across six cities. Some work at the counter as pharmacists or assistants, others in logistics or at head office. Behind every pharmacy runs a chain of work customers never see, and tonight it is already moving the medicine someone will ask for tomorrow.
A pharmacist studies for many years to stand behind that counter, and the campaign set out to give the profession its pride back. One thing kept coming up during filming: the bond pharmacists build with the people who come in, especially with elderly patients, some of whom have nobody else to talk with.
The campaign also documented six CSR projects, among them “Fapte bune cu farmaciștii Dr. Max”, and short reels that answer the questions candidates ask most often. Dr. Max Farmacie publishes the portraits on YouTube as “Farmacistul Dr. Max”.
The detailed case study for HR teams is on employer-branding.ro
NECULA Agency creates, produces and implements video campaigns. Employer Branding