Employer branding
From the street, Autonom looks like a rental desk: a car, a contract, a set of keys. We spent our time on the other side of that desk. The campaign attracted 40 young people to the company, and the collaboration has kept going since.
We took the cameras into six departments, into the backstage of leasing and rent-a-car, and into the Autonom Foundation's projects. In Piatra Neamț, where the two founders, Dan and Marius Ștefan, started the company, we made a warm film about them and the road from there to today.
Reading is part of the job at Autonom: one book a month for every employee and a library in each office. A few of the rent-a-car drivers carry the current book in the glovebox. Details like these tell a candidate more than any job ad.
In 2026 the series moved to Autonom's own YouTube channel. It opened with “Creează-ți drumul în Autonom”, followed by portraits such as those of Mihaela Mihai, Andreea Matei and Bianca Andronache, people who have built their careers there.
Autonom's people also walked Via Transilvanica, in a relay with 150 Romanian Business Leaders entrepreneurs, and we filmed it from start to finish.
The detailed case study for HR teams is on employer-branding.ro
Public sources: IQads, Via Transilvanica
NECULA Agency creates, produces and implements video campaigns. Employer Branding