Employer branding · 2026
Emerson has been in Cluj for twenty years and four thousand people work there. The whole city knew the name, and few could say what the company actually does. For the anniversary we built a campaign that shows who is inside.
Emerson works in so many technical areas that no single presentation can hold them. We left the technology aside and started with people. Forty employees now have their own video portrait. They come from research, from operations and from management, and a few have been with Emerson since its first small office in Cluj.
The second part followed Emerson's work with the community: Women Engineers Day, STEM Day, when children come in to try out technology, and five more internal initiatives. We filmed them as stories, with a cinema look and very few talking heads.
Over 40 shooting days, with people of 27 nationalities in front of the camera, the campaign grew to more than 150 videos. Several left the feed altogether. They played on outdoor screens around Cluj, before TIFF screenings and across Emerson's LinkedIn pages at group level. The manifesto is narrated by an Emerson employee.
“A big thank you to the creative mind behind the campaign concept, film director Tedy Necula, and to his exceptional team for bringing this vision to life.”
Emerson, company page, LinkedIn
The detailed case study for HR teams is on employer-branding.ro
Public sources: Emerson, LinkedIn
NECULA Agency creates, produces and implements video campaigns. Employer Branding