Internal campaign
Insurance is a product people put off, and those who sell it know it better than anyone. For Banca Transilvania and Aegon we made an internal campaign about the bank's best Aegon sellers, and it showed in the sales.
Sales training covers the product well. It seldom covers what the strongest sellers do that others don't, so the campaign asked them directly. Five of the best people selling Aegon through the bank were filmed over an ordinary working day, unscripted.
The five portraits and a manifesto voiced by Constantin Cotimanis were first shown at an internal Banca Transilvania gala, on a cinema-size screen. For that evening the people in the films had the whole room's attention, and plenty of their colleagues left wanting a turn of their own.
Afterwards the network sold more policies, and the project grew into new locations. Watching a colleague who succeeds teaches faster than any slide deck. NECULA Agency produced the campaign as an authorised protected unit.
The detailed case study for HR teams is on employer-branding.ro
NECULA Agency creates, produces and implements video campaigns. Employer Branding