Employer branding
Regina Maria made two employer branding campaigns with us. One lifted a set of management principles off the page and onto the screen. The other went role by role through the people who keep the network running.
The principles were sound and they sat in a document. We staged them where they apply: in the call centre, in the lab, in clinics and during emergency drills, as short episodes played by colleagues, with no actors. Once people see a principle in practice, it is understood, and induction gets more effective.
The second campaign was built from portraits: doctors, nurses, management teams and specialists from the lab, each showing a piece of the quality patients see.
Regina Maria already has strong marketing. Speaking about its people from an HR angle as well paid off twice, with the public and with its own staff. The HR team still works with the footage from both campaigns.
The detailed case study for HR teams is on employer-branding.ro
NECULA Agency creates, produces and implements video campaigns. Employer Branding