Employer branding
CGS has more than four thousand people across seven centres in Romania. The whole outsourcing industry shares one problem: people outside it cannot picture the job. Our campaign shows it to candidates before they arrive.
A candidate needs to understand the work and to feel safe with the people around them. So the films cast actors next to CGS employees. Actors took on real roles to keep each situation clear, and people from support, operations and training filled in everything else.
We also filmed a portrait of Vladimir Sterescu, then Country Manager, who built CGS's business in Romania.
Today a candidate can look inside CGS before the first interview. By the time they arrive, they have already met some of their future colleagues on screen.
The detailed case study for HR teams is on employer-branding.ro
NECULA Agency creates, produces and implements video campaigns. Employer Branding