Employer branding
ManpowerGroup Romania had never run a video campaign. Its first one, made with us, lasted six months and put colleagues from every team in front of the camera.
Placing people in jobs is technical work, full of systems and procedures. On paper it is hard to follow. The way in was to let the people who understand it explain it, in their own offices.
The employer branding manifesto was shot across ManpowerGroup's offices around the country, with someone from each department. We kept every shoot to a few hours and spread them over several days, so the work never stopped. The procedures that match people with jobs then became short visual stories and reels that teach.
Anyone who has never watched a placement happen can now follow one in two minutes. For six months the content ran on YouTube, LinkedIn and Facebook, fronted by the company's own people. The moment we remember best is the first screening, when colleagues saw themselves on screen and felt their work recognised.
The detailed case study for HR teams is on employer-branding.ro
NECULA Agency creates, produces and implements video campaigns. Employer Branding