Brand content · 2026
Imobiliare.ro wanted to grow on YouTube with something other than the apartment tips the whole market already publishes. We started from where housing decisions really come from: life.
A baby on the way, a breakup, a rent that has become too much, a return to your mother's flat with suitcases in hand. “Viața” became a six-episode series in the format people already enjoy in the evening, with well-known actors and young ones.
We shot in real locations: a communist-era flat that could pass for a museum, a studio so small the crew had to go in by turns, a notary's office handling an inheritance, a field where someone promises a metro line.
The miniseries passed two million views, with YouTube as its main platform. The brand took ownership of a format and spoke to people in their own language.
Public sources: IQads
NECULA Agency creates, produces and implements video campaigns. Brand Content