Brand content
RE/MAX Romania wanted more franchises across the country. Nobody signs a franchise after seeing a banner, so the campaign handed the microphone to people who already own one.
A future franchisee puts serious money on the table and wants to know exactly what comes with it. We documented ten franchises in six cities, with their teams, their growth and the hard part worth knowing upfront: training your own people.
We also filmed a portrait of Răzvan Cuc, who brought RE/MAX to Romania, hobbies included.
The videos went into the sales funnel and onto the website, one for each step of the decision. Prospective franchisees now come to the first meeting already knowing what they are signing up for, and they sign more easily.
NECULA Agency creates, produces and implements video campaigns. Brand Content