Brand content · 2026
Few people watch a mortgage ad by choice, and the loan itself is the subject everyone postpones. For Imobiliare.ro Finance we made “De partea ta”, three short films about the fear underneath.
We found that people fear something other than the interest rate. They fear being alone in the decision, going from bank to bank on their own.
The three films mix actors with the look of a vlog: handheld camera, real apartments, a character talking straight to the viewer, pauses, hesitation and family humour, the way money gets discussed at home. The broker arrives quietly, and the viewer reaches the conclusion at their own pace.
According to IQads, the campaign reached about 8 million unique users.
Public sources: IQads
NECULA Agency creates, produces and implements video campaigns. Brand Content