Awareness campaign
Prenatal screening is a subject many expectant mothers postpone out of fear, and medical leaflets rarely help. For Panorama we told it through the story of one expectant mother.
Ana Ularu, Răzvan Hincu and Sonia Teodoriu play in a film written by Alexandra Axinte, about a woman going through every uncertainty of pregnancy. Medical information gets heard when it comes from someone women recognise themselves in.
Short videos with advice from specialists followed right after, each one answering a question the film had raised. The campaign then ran for three months on every platform, each topic in its place.
Thousands of women found their own questions in the story, and learned that they were not the only ones asking them.
NECULA Agency creates, produces and implements video campaigns. Brand Content