Brand content
Balcanica distributes Romanian products to stores in the diaspora. Its campaign had to work on two levels at once: the feeling of home for the people who buy, and reliable logistics for the stores that sell.
We filmed in Romanian stores and with Romanian families in Germany, Spain and Belgium, people for whom a packet of Eugenia biscuits means home. For someone living abroad, a jar of pickles on a shelf is a five-minute trip back.
Then came the cold chain, the ordering platform and the warehouses in Ploiești and Madrid, along with Bogdan, the CEO, who knows the stores personally. For a store owner, what counts is that the goods arrive on time, cold and complete.
Leads from diaspora stores grew four to five times.
NECULA Agency creates, produces and implements video campaigns. Brand Content