Brand content
Apisrom processes honey in Vaslui. Everyone believes they already know honey, and the difference between producers never shows on the label. It shows along the way, long before the honey reaches the spoon.
We followed the honey in three layers. The beekeepers in their apiaries, among bees that paid no attention to the film crew. The processing and the lab where new products are developed. Then the families, cafés and restaurants that use Apisrom honey every day.
For the lighter, commercial side of the campaign we also made an action video in Bucharest with Dezbrăcatu'.
A natural product sells through emotion and stands on research. The campaign puts both in the same story, from the hive to the lab and on to the city.
NECULA Agency creates, produces and implements video campaigns. Brand Content