Anniversary film · 2023
For Teilor's 25th anniversary, in 2023, we made a film about the people who made the brand what it is. The jewellery is in it, and the people take the front of the frame.
A jewellery brand celebrating a milestone could simply light the product and smile. We turned the light toward the teams.
The film brings together the founders, their friend Ilie Năstase with memories from the years they have shared, and Teilor teams from all over the country. We filmed in the most beautiful Teilor stores, so that people from cities a film crew never reaches could also see themselves on screen.
A brand that puts its people first at its own anniversary tells customers and employees what it values most. Few jewellery brands say it this clearly.
The detailed case study for HR teams is on employer-branding.ro
NECULA Agency creates, produces and implements video campaigns. Brand Content