Inspirational campaign · 2017
In 2017 FAN Courier and Decât o Revistă ran “Livrăm emoții”, a campaign created by the agency Marks: people wrote to someone important to them and FAN Courier delivered the letter. The first letter was Tedy Necula's, to athlete George Baltă, and it came with a film.
A courier puts something into people's hands every day. That is a rare channel for a brand to own, and it is almost always used for parcels only. This campaign used it for a true story.
Tedy directed a film about George Baltă's life and his stubbornness, after a rugby accident left him paralysed. The story then travelled the country with FAN Courier, while Decât o Revistă gave it a wider audience among its readers.
“Livrăm emoții” made the FIBRA Awards shortlist, in the Press category. No new channel was needed. Something extra travelled inside the box, and the boxes went everywhere.
The detailed case study for HR teams is on employer-branding.ro
Public sources: IQads, #LivreazăEmoții, IQads, FIBRA shortlist
NECULA Agency creates, produces and implements video campaigns. Brand Content