Employer branding and CSR
We made Aptiv's employer branding campaign in the west of the country, around Timișoara, Arad, Ineu and Sânnicolau Mare. Most of its people lived in the surrounding villages, and that is where the campaign went.
In front of the camera were 20 people, from the production lines to management and the CSR team. Around them, 15 local projects Aptiv had supported: hospitals, schools and high schools, local organisations.
Someone living nearby could watch, in the same campaign, the daily work at Aptiv and what the company had built in their own town. It was made for the people who live there.
The detailed case study for HR teams is on employer-branding.ro
NECULA Agency creates, produces and implements video campaigns. CSR Campaigns