Employer branding and CSR · 2017
Every December, KPMG filmed its Christmas tree. For Christmas 2017 the firm sent its clients and partners something else: its own people, and a school in Rahova it has supported for years.
Each child at the school wrote a letter to Santa. KPMG employees took the letters and made every wish a real present, and for one day Santa was a team of consultants. We filmed it with no script.
The film became the firm's holiday greeting. It went out on social media and into the inboxes of clients and partners, and it brought to light a CSR project the firm had kept low-key for years.
A holiday message that shows what the firm's people actually do, and images of a project the company had until then kept to itself.
The detailed case study for HR teams is on employer-branding.ro
NECULA Agency creates, produces and implements video campaigns. CSR Campaigns